Relatability Wins: Humanizing B2B Sales
Relatability Wins: Humanizing B2B Sales

We’ve all experienced those moments when we’ve felt like just another face in the crowd. Whether waiting in line or receiving mass emails that miss the mark, it’s disheartening to feel like nobody cares about us as individuals. In the world of B2B sales and marketing, treating prospects and customers like mere numbers is a surefire way to lose their business. Instead, it’s time to embrace relatability as the key to success.

A handshake indicating agreement, over a table of data sheets.

Embracing the Power of Relatability

  • Treating Buyers as People, Not Personas: Relatability in B2B selling means recognizing that behind every business decision is a real, live person with their own interests, preferences, and experiences. By connecting with buyers on a personal level, you can forge a deeper and more meaningful relationship.
  • Authentic Connections: Relatable sales professionals go beyond the transactional nature of their interactions. They take the time to genuinely listen, show interest in their prospects’ lives beyond business, and find common ground that goes beyond the products or services they offer.

 

The Data Speaks: Relatability Drives Success

  • The Salesforce Insight: According to Salesforce’s ‘State of the Connected Customer’ report, a staggering 84% of customers consider being treated like a person, not a number, crucial in their decision-making process. B2B buyers have made it clear that relatability is a fundamental expectation.

“When it comes to important issues, companies can’t stand on the sidelines. Your values are an important part of your brand.”

“78% of customers say environmental practices influence their decision to buy from a company.”

  • Building Stronger Relationships: Sales and marketing professionals who prioritize relatability make lasting impressions and establish stronger connections with their prospects and customers. By treating them as unique individuals, rather than faceless entities, you create an environment of trust and loyalty.

A person pointing at a clipboard of analytics to present to their team.

Putting Relatability into Practice

  • Listening and Discovering: Actively listen to your prospects and customers, paying attention to their interests, hobbies, and background. Use this information as a springboard for building personal connections. Remember, it’s the little details that can make a big difference.
  • Finding Points of Commonality: Look for shared interests, experiences, or geographical ties that can serve as conversation starters. Whether it’s a favorite sports team or a hometown connection, these relatable moments lay the foundation for deeper connections.

 

Change for Change – Elevating Relatability in B2B Sales and Marketing

  • Impactful Donations with a Personal Touch: Change for Change provides a unique opportunity to showcase your relatability by incorporating interactive, impact-first donations into your sales and marketing efforts. Go beyond generic gifts and surprise your prospects and customers with donations that reflect their individual interests and values.

Marketing efficiently comes down to spending the resources you do have well—at the right place, targeting the right audience at the right time.”

Campaign Monitor
  • Crafting Memorable Experiences: With Change for Change, you can curate a personalized journey that resonates with your target audience. By combining the power of relatability with the act of giving back, you create an unforgettable experience that sets you apart from the competition.

Rise to the Relatability Challenge with Change for Change

Relatability isn’t just a buzzword—it’s a powerful driver of success in B2B sales and marketing. By treating your prospects and customers as real people and forging connections based on shared interests and experiences, you humanize the sales process and foster stronger relationships. With Change for Change, you can elevate your relatability game by incorporating impactful donations that reflect your prospects’ individuality. So, embrace the REAL challenge of being more relatable and witness the transformative power it brings to your sales and marketing efforts.

 

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