Out with the old, in with the new
Out with the old, in with the new

In today’s world of sales and marketing, it’s becoming increasingly difficult to grab the attention of potential clients. Traditional sales techniques are becoming less effective, and customers are becoming more immune to the same old pitches. As a result, sales personnel are struggling to increase the number of meetings they book.

A man with a megaphone trying to get the women to buy into his business.

That’s where Change for Change comes in. We partner with sales and marketing companies to offer a unique approach to increasing potential client meetings. Our impact-first sales technique involves using donations to encourage potential clients to meet with sales representatives. Not only does this approach have a 100% positive impact on the world, but it also results in a 71% increase in meetings booked, a 21% increase in customer retention, and a 44% faster sales cycle.

So, how exactly do donations translate into more meetings booked? In this article, we’ll discuss the different ways in which sales personnel can leverage donations to connect with potential clients and increase the number of meetings they book.

  • Crafting Effective Outreach Emails

When reaching out to potential clients, it’s essential to craft an outreach email that is both genuine and authentic. Your email should make it clear that your company is committed to making a positive impact in the world, while also showcasing your interest in working with the potential client.

A desktop computer receiving emails while simultaneously replying to an email.

Here are some tips for crafting effective outreach emails:

  • Keep it short and sweet. Busy professionals receive countless emails every day, so it’s important to keep your email short and to the point. A few sentences introducing yourself and your company, along with a brief explanation of the impact you’re making, should suffice.


  • Personalize your message. Address the potential client by name and mention something specific about their business or industry. This shows that you’ve done your research and are genuinely interested in working with them.


  • Focus on the impact. Emphasize the positive impact your company is making and how their meeting with your sales representative will help further that impact. This not only makes the potential client feel good about themselves, but also makes them more likely to want to learn more about your company. Giving back increases brand loyalty


  • Be clear about the donation. Make it clear that the donation is not a payment for booking a meeting, but rather a token of appreciation for their time and attention. This helps to establish trust and credibility.


  • Finding the Right Frequency of Reaching Out

Once you’ve crafted the perfect outreach email, it’s important to determine the right frequency of reaching out. While you don’t want to come across as pushy or aggressive, it’s essential to stay top of mind with potential clients.

Here are some tips for finding the right balance:

  • Follow up strategically. If you don’t hear back from a potential client after your initial outreach email, don’t give up. Follow up with a second email a few days later, and then a third email a week after that. If you still don’t hear back, it’s probably best to move on.


  • Don’t overdo it. While it’s important to stay top of mind, you don’t want to inundate potential clients with too many emails. A good rule of thumb is to send no more than one follow-up email per week.


  • Mix up your approach. Don’t rely solely on email to reach out to potential clients. Consider using social media, phone calls, or even direct mail to mix up your approach and keep things fresh.


  • Things to Do and Avoid

When using donations to book more meetings, it’s important to follow certain best practices. Here are some key things to do and avoid to ensure that your donation-based outreach is successful:

Five hands holding up "yes" signs to indicate what to do and what not to do for follow up on donations.

Things to Do:

  • Make it clear that the donation is not a bribe, but rather a token of appreciation for the potential client’s time and attention. This will help to build trust and establish a positive relationship.


  • Be transparent about the donation. Make sure the potential client knows exactly how much will be donated and where the funds will be going.


  • Choose a cause that aligns with your company’s values and mission. This will help to reinforce your brand messaging and make the donation more meaningful.


  • Personalize your outreach by mentioning the potential client’s industry or recent accomplishments. This will help to establish a connection and demonstrate that you have done your research.


  • Follow up promptly and professionally. If the potential client expresses interest, be sure to respond quickly and provide any additional information they may need.


  • Highlight the impact of the donation. Share stories or statistics that demonstrate how the donation will make a difference, and reinforce the positive impact that the potential client can have by booking a meeting.


  • Share success stories from other clients who have booked meetings through your donation-based outreach, and highlight the positive impact that their meetings have had.


  • Use a variety of channels to reach out. Don’t rely solely on email – consider reaching out through social media or other channels as well.


Things to Avoid:

  • Don’t make the donation the focus of your outreach. Instead, focus on the value that your company can provide and how booking a meeting can help the potential client achieve their goals.


  • Avoid making the donation seem like a gimmick or a way to buy the potential client’s attention. This can come across as insincere and damage your reputation.


  • Don’t be pushy or aggressive in your outreach. Instead, focus on building a relationship based on trust and mutual respect.


By following these best practices, businesses can effectively use donations to book more meetings and drive positive impact. At Change for Change, we believe that impact sales is the key to driving global change, and we are committed to helping businesses succeed by providing the tools and resources they need to make a difference.

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