In today’s virtual world, businesses need to adapt their sales strategies in order to succeed. At Change for Change, our focus is on impact sales, where meetings booked equate to global change. An article by Andrew Forman explains that, “It’s time to recognize that giving, when done right, is the ultimate marketing incentive.” In this article, we will discuss how to increase prospective client meetings in a virtual world and provide tips on email phrasing, frequency of reaching out, things to do, and things to avoid.

Crafting effective email phrasing.

Email phrasing is an essential element of reaching out to prospective clients in a virtual world. It’s important to create an email that is clear, concise, and relevant to the prospective client’s needs. The email should be personalized and speak directly to the client’s specific business needs. Keep in mind that the email should not be too long, and should clearly communicate the value proposition of your company.

Frequency of reaching out.

The frequency of reaching out to prospective clients is a key factor in increasing meetings. It’s important to maintain a consistent schedule of outreach, but not to overdo it. Sending too many emails in a short period of time can make you appear desperate and may turn off prospective clients. A good rule of thumb is to reach out once a week, but to vary the day and time of the week in order to keep things fresh.

Things to do.

If you’re looking to boost your chances of booking a meeting with a prospective client, there are a few key strategies to keep in mind. First and foremost, research is key. Take the time to understand the company’s pain points, challenges, and needs before reaching out. This will enable you to craft a tailored message that resonates with the client’s unique situation. For example, if you’re pitching your sales software to a retail company, highlight how your product can streamline inventory management and increase sales.

Another key factor to consider is email design. In today’s world, people are constantly on the move, which means that emails need to be mobile-friendly and easy to read on a small screen. Make sure that your email is visually appealing and easy to navigate, with clear calls to action that encourage the recipient to book a meeting. In addition, consider offering an incentive that will motivate the prospective client to take action. This could be a free consultation, a discount on your services, or even a gift card to a popular restaurant. By providing added value, you’ll increase the likelihood that the recipient will respond positively to your request for a meeting.

“A good salesperson understands clients and their needs. Instead of forcing the clients into buying their product, they guide them to make a decision that helps them.”

The role of sales emails in the sales process

Overall, booking a meeting with a prospective client requires a thoughtful, strategic approach that takes into account the client’s needs, the design of the email, and the incentive being offered. At Change for Change, we believe that meetings booked equate to global change, which is why we’re always looking for new and innovative ways to increase our meeting conversion rates. By focusing on the client’s unique situation and providing added value, we’re able to build meaningful relationships and drive positive impact through our sales efforts.

Things to avoid.

When it comes to increasing the number of meetings with prospective clients, there are several pitfalls to avoid. First and foremost, avoid sending generic, one-size-fits-all emails. These types of emails are impersonal and don’t address the client’s specific business needs. Instead, take the time to understand the client’s unique situation and tailor your message accordingly. For example, if you’re reaching out to a marketing agency, you might highlight how your sales software can help them increase their clients’ ROI and drive more revenue.

Another key mistake to avoid is sending too many emails in a short period of time. While it’s important to follow up with clients and stay top of mind, bombarding them with too many emails can come across as spammy and turn them off. Instead, aim for a more targeted approach, sending a personalized message that adds value and prompts them to take action.

Finally, avoid being too pushy or aggressive in your outreach. While it’s important to be proactive in your approach, being too pushy can damage your reputation and turn off prospective clients. Instead, focus on building a relationship based on trust and mutual respect. By taking the time to understand the client’s unique needs and offering valuable solutions, you can establish yourself as a trusted partner and build long-term relationships that drive positive impact.

In conclusion, increasing prospective client meetings in a virtual world requires a combination of effective email phrasing, consistent outreach, and attention to detail. By crafting personalized emails, maintaining a consistent outreach schedule, and offering incentives to prospective clients, businesses can increase their chances of booking meetings and driving sales. At Change for Change, we believe that impact sales is the key to driving global change, and we are committed to helping businesses succeed in a virtual world by providing the tools and resources they need to succeed. We provide customizable donations, increased meetings booked, on-demand support, research on your clients, adaptability, and global change. Let’s connect and see where impact-first sales can take you, your company, and the world.